Privacy Policy

This Privacy Statement applies to the handling of your Personal Information in connection with all services and Web sites offered by Lite Tech.

This Privacy Statement describes:

  • Why we collect Personal Information
  • What Personal Information we collect and when it is collected
  • How your Personal Information is used and protected
  • When and with whom your Personal Information is shared
  • How to contact us with questions or comments

Information We Collect.

This Privacy Statement applies to Personal Information, which is information that Lite Tech collects from you as a customer that specifically identifies you as an individual.

Lite Tech may collect your Personal Information when you:

  • Place an order from our catalog or on com or other Lite Tech Web sites
  • Create an account on com or other Lite Tech Web sites
  • Return an item, make an exchange or submit a rebate
  • Inquire about our products or services or contact customer service
  • Request our catalog
  • Sign up for Lite Tech email or text-message updates or other promotional materials
  • Enter a Lite Tech contest or sweepstakes
  • Are referred to us through a marketing promotion
  • Participate in a marketing survey, promotion or event

Personal Information that Lite Tech collects from you may include:

  • Name
  • Address
  • Telephone number
  • Fax number
  • Email address
  • Transaction information
  • Credit card, debit card or checking account information

Lite Tech may also collect other information, including browsing activity on Lite Tech Web sites, activity in response to Lite Tech emails, location information, and aggregated or statistical information regarding use of our Web sites to improve site performance, product offerings, and promotions and targeted advertising. If you do not want to receive targeted advertising from Lite Tech, please see the Cookies section below. If you do not want to receive email or other mail from us, please see the Choices section below.

Note: In order to provide you with a better shopping experience and to improve the quality of our services, we may combine Personal Information you submit under your account with other information that we may receive from you, from third parties or with other public information. We maintain this information, along with a record of your purchases, in restricted databases.

Lite Tech does not knowingly collect Personal Information from children younger than 13.

How We Use the Information We Collect. Lite Tech strives to make your shopping experience easy and convenient, from your initial search for products and services through the delivery of your requested items. The information we collect helps us meet this goal by allowing us to:

  • Customize your shopping experience and identify your preferences
  • Confirm, process, fulfill, and track your orders
  • Respond to your customer service inquiries or requests
  • Inform you of special values and featured items
  • Send you catalogs or promotional offers we believe will be of interest to you
  • Serve you targeted advertising
  • Send you Lite Tech email and text-message updates
  • Inform you of recalls or other information on products you have purchased
  • Prevent or mitigate fraud and credit risk
  • Administer promotions, contests, sweepstakes, and rewards programs
  • Improve our merchandise selection, Web sites and customer service
  • Comply with applicable legal demands, laws and regulations

California Residents – Notice of Disclosure. California law gives California residents the right to request a notice describing the categories of Personal Information Lite Tech shares with affiliated companies or other parties for their direct marketing purposes.

The notice that Lite Tech gives California residents under California Civil Code sections 1798.83–1798.84 identifies the categories of Personal Information Lite Tech shares with affiliated companies or others for their direct marketing purposes. The notice includes the names and addresses of those affiliated companies or others. If you are a California resident and would like a copy of this notice, please email us at info@xenolitexray.com or write to us at:

Privacy and Compliance

Lite Tech, Inc.
Valley Forge Corporate Center
975 Madison Avenue
Norristown, PA 19403

Use of “Cookies.” Cookies are pieces of information that are transferred from Web sites to your computer’s hard drive and they may serve a variety of purposes (web beacons, Flash cookies and other similar technologies may also be used for these purposes). For example, cookies “remember” you when you return to xenolitexray.com and make your experience more user-friendly. Cookies help Lite Tech identify which Lite Tech web pages are visited and how often and evaluate how its Web sites are used to improve their services.

Cookies also enable Lite Tech and third parties to deliver targeted advertising to you. You can opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Digital Advertising Alliance or the Network Advertising Initiative by visiting their opt-out pages. If your browsers are configured to reject cookies when you visit these pages, or if you subsequently erase your cookies, use a different device or change web browsers, your opt-out may become ineffective and may need to be repeated. Browser settings, including do not track signals and other mechanisms, will not affect data collection and not constitute an opt-out of advertising-related cookies, personalized third-party advertising or promotional messages from Lite Tech; you must use the opt-out choices described herein in order to opt out from such promotional messages.

Your Choices Regarding Lite Tech Promotional Messages. You may decide to opt out of receiving promotional messages from Lite Tech. To do so, please notify us by one of the following means:

  • Follow the “unsubscribe” link on any promotional email from Lite Tech
  • Email us at info@xenolitexray.com and tell us what marketing programs you want to opt-out of from Lite Tech
  • Call us toll-free at 1-800-647-5483
  • Fax your mailing address with your instructions to be removed to us at 610-650-8694
  • Write to us at Lite Tech Inc., Valley Forge Corporate Center, 975 Madison Avenue, Norristown, PA, 19403

Once Lite Tech has processed your request, you may continue to receive messages or postal mail from affiliated companies and others if they received your email, mobile number or postal address from Lite Tech previously, from sources other than Lite Tech or through their own transactions or communications with you. You will also continue to receive promotional messages if you later request to hear from us again.

Information Sharing. Lite Tech may share your Personal Information with third parties in the following instances:

  • We may provide your Personal Information to third parties to process this information on our behalf. We require that these parties agree to process this information based on our instructions and requirements consistent with this Privacy Statement.
  • We may disclose your Personal Information to: (a) satisfy applicable law, regulations, legal process or valid governmental request; (b) enforce applicable Terms of Service, including investigation of potential violations of Terms of Service; (c) detect, prevent or mitigate fraud or security or technical issues; or (d) protect against imminent harm to the rights, property or safety of Lite Tech, its customers or the public as required or permitted by law.
  • We may disclose some elements of your Personal Information to third parties to notify you of offers or services that may be of interest to you. We do not share credit card or other financial information for marketing purposes.
  • We may disclose Personal Information to third parties in connection with a merger, acquisition or sale (including any transfers made as part of insolvency or bankruptcy proceedings) involving Lite Tech or its affiliated companies or as part of a corporate reorganization, stock or asset sale, or other change in corporate control.
  • We may also disclose to third parties aggregated or other information that does not identify you individually, such as how many customers viewed a particular product or web page, to conduct website analytics or to serve you targeted advertising.

Third-Party Web Sites. xenolitexray.com or other Lite Tech websites may contain links to, or plugins or widgets from, social media or other sites operated and maintained by third parties, over which we have no control. Privacy practices on such sites may be different from our Privacy Statement. Similarly, xenolitexray.com or other Lite Tech websites may be accessed and used from third-party sites that we do not control. Lite Tech encourages you to consult the privacy policies that govern such sites before using them.

Information Security. Lite Tech maintains reasonable and appropriate standards to safeguard your Personal Information.

When you enter Personal Information that contains a credit or debit card number at the designated and secured sections of xenolitexray.com or other Lite Tech websites, the site encrypts or encodes the information when sending it over the Internet. Personal Information that we collect and maintain is subject to physical, administrative, and technical controls that are consistent with recognized industry standards.

Lite Tech processes Personal Information on our servers in the United States and in other countries. In some cases, we may process your Personal Information on a server outside your own country in accordance with this Privacy Statement and applicable law.

Avoiding Identity Theft. If you think someone has improperly accessed or used your Personal Information supplied to Lite Tech or made unauthorized purchases at Lite Tech using your Personal Information, please contact us immediately.

Consider taking the following steps to protect yourself against fraud and identity theft:

  • Review your account statements regularly. Carefully review your bank, credit card, and other account statements every month to ensure that all of your account activity is valid. Report any questionable charges promptly and in writing to the card or account issuer.
  • Review your credit report from time to time. Obtain and review your credit report periodically to ensure that all your information is correct. You can obtain a free credit report once per year by visiting http://www.annualcreditreport.com. Carefully reviewing your credit report can help you spot problems and address them quickly. If you have any questions about your credit report or notice any inaccuracies, contact the relevant consumer reporting agency promptly at the telephone number listed on the report.
  • Create a fraud alert. Consider placing a fraud alert on your credit file. The fraud alert prompts creditors to contact you before opening any new accounts or increasing credit limits on your existing accounts. You can place a fraud alert on your credit file by contacting one of three consumer reporting agencies listed below. You need to contact only one of the three agencies in order to create the alert; the agency you contact is required by law to contact the other two. You will receive confirmation letters in the mail and then will be able to order a credit report from each of the three agencies, free of charge. The fraud alert will remain in your credit file for at least 90 days.

Equifax
P.O. Box 740241
Atlanta, GA 30374
800-525-6285800-525-6285 FREE
www.equifax.com

Experian
P.O. Box 9532
Allen, TX 75013
888-397-3742888-397-3742 FREE
www.experian.com

TransUnion
P.O. Box 6790
Fullerton, CA 92834
800-680-7289800-680-7289 FREE
www.transunion.com

For more guidance on steps you can take to protect your information and credit, contact the U.S. Federal Trade Commission by email at http://www.consumer.ftc.gov/features/feature-0014-identity-theft  or by telephone at 877-ID-THEFT877-ID-THEFT (877-438-4338877-438-4338 FREE), or write to the Commission at:

Identity Theft Clearinghouse
Federal Trade Commission
600 Pennsylvania Avenue NW
Washington, D.C. 20580

Changes to Your Personal Information. To help ensure that the Personal Information we store and process is accurate, complete and current, please contact us with changes to your Personal Information by one of the means described in the section about Your Choices Regarding Lite Tech Promotional Messages above.

Unless otherwise required by law or for legitimate business purposes, we will make good-faith efforts to correct your Personal Information when you notify us of an error or a change. To prevent unauthorized changes, we ask individual customers to positively identify themselves before we process such requests.

We reserve the right to charge a small fee to process any request to update, correct or delete Personal Information. We also may decline to process certain requests that require a disproportionate technical or practical cost or effort or that could jeopardize the privacy of others or infringe upon Lite Tech’s rights or property.

How to Contact Us with Questions or Comments. Please direct any questions or concerns regarding this Privacy Statement or Lite Techs’ treatment of Personal Information to us through this website, by emailing us at info@xenolitexray.com, or by writing to us at:

Privacy and Compliance
Lite Tech, Inc.
Valley Forge Corporate Center
975 Madison Avenue
Norristown, PA 19403

Upon receiving a written complaint from a customer, Lite Tech contacts the customer directly. We will investigate your complaint promptly and diligently to address your concerns and to resolve any dispute quickly.

Lite Tech regularly reviews its compliance with this Privacy Statement.

Privacy Statement Updates. This Privacy Statement may change from time to time. Lite Tech will post on xenolitexray.com and its other websites all changes to the Privacy Statement, and, if the changes are significant, will provide a more prominent notice of the Privacy Statement change. Each version of this Privacy Statement will be identified by its effective date, found at the main page of the Privacy Statement.